So you've decided to actually do something to promote a cause you believe in. You've started a nonpofit, association or club. Good for you. Here’s how you can let the world know your organization exists.
Website or Blog
This is my favorite. The good news is that it’s easy to start, can be expanded as time goes by and will support all your other marketing activities. Think of it as an online bullhorn for your program that is fresh, dynamic, two-way and 100% accessible, worldwide.
You can post material as often as you like or have time for. You can post articles, videos, pictures, calenders of your events, program descriptions, etc. Just post when you have new material to promote, or when you see or read something you really want to share.
With more and more nonprofits embracing Twitter, the medium is becoming the quickest, most direct and informal way to connect with potential supporters of your cause. Take my advice: get on Twitter now so you’re not left behind.
Check out my article, 10 Success Tips for Twitter Fundraising, here on Action Activist, as well as the many really good Twitter ebooks available as free PDF downloads from my AssEtEbooks.com's Social Media Blog.
Video is becoming more and more the media of choice online. In fact, it is the platform with the most growth potential. For example, YouTube alone exceeds 2 billion views per day and is monetizing over a billion video views per week. Can you see the potential?
Newsletters are a great way to keep donors and prospects abreast of your latest programs and to plant the seed with prospects for how a program might work for them. Although you can still use print, email is the method of choice for the vast majority of nonprofit newsletter today. Email newsletters are not only much more cost effective, with so many great email management/marketing support websites like MailChimp, AWeber and Lyris HQ, just to name a few, they are the efficiant way to grow a members and/or supporters mailing list. Mailchimp even has a free program, which allows you to grow up to 5,000 emails/members for free, before deciding which if any plan you would like to sign-up for.
Finding places where businesses are curious about using cause marketing is easy if you use resources like your local chambers of commerce or rotary club and share with them the details of your program and how you can help each other.
Of all the ways you can promote your cause marketing program, speaking may be the best. It is the most personal and direct. Not even a video, PowerPoint handout or web page can beat an engaging man or woman in person.
Written By: Tom Retterbush